Nollywood actor cum filmmaker, John Njamah has taken to social media to bemoan the new criteria for choosing brand ambassadors in Nigeria.
According to him, brands no longer consider the moral and intellectual credibility of people before bringing them onboard, instead they pick controversial people and give them ambassadorial deals.
He stated that all one needs to land endorsement deals nowadays is to be controversial, go viral for the wrong reasons, get butt enlargement surgeries, or pose naked on social media.
John Njamah, in the post he shared on his Instagram and Twitter pages, noted that this new development is very sad.
“Gone are the days when they make you brand ambassador because you are good at what you do, intelligent and speak intelligently… these days all u need is to be controversial, be popular for the wrong reasons, go naked, and an extra bum, be flippant.. and you will be endorse. sad!”
See his post below,